A Kawaii Capsule Wardrobe

A Kawaii Capsule Wardrobe
This is an advert in collaboration with Momokakkoii.


The best part about fashion is experimenting with different aesthetics. While this might seem at odds with the concept of a capsule wardrobe—which focuses on a minimalist collection of basics and versatile pieces—there’s no reason why you can’t have fun with your wardrobe.

The whole purpose of building a capsule wardrobe is to create outfits that feel authentic to you. It should be a reflection of your personal style, not a rigid set of rules you should follow to blend in. A capsule wardrobe doesn’t have to be boring—it can be as expressive as you want it to be!

One way to do that is by incorporating trends that appeal to you, and the recent popularity of trinkets and bag charms has introduced kawaii fashion into our everyday wardrobes. These playful accessories have made it easy to incorporate kawaii style in a subtle, wearable way.



A Kawaii Capsule Wardrobe

I wanted to share a few ways you can experiment with a more playful look while still staying true to your personal style. To show how you can incorporate the kawaii aesthetic into your existing wardrobe, I’ve put together three capsule wardrobes that balance the cute style with wearable, everyday outfits.


A Kawaii Capsule Wardrobe
  1. Longline Coat
  2. Flower Cardigan
  3. Knitted Vest
  4. Collared Shirt
  5. Cropped T-Shirt
  6. Square Neck Blouse
  7. Frilled Jumpsuit
  8. Olive Maxi Dress
  9. High-Waised Jeans
  10. Embroidered Socks
  11. Flower Sandals
  12. Embroidered Backpack
  13. Daisy Necklace
  14. Frog Scrunchie
  15. Frog Patch

A Kawaii Cottagecore Capsule Wardrobe
  1. Boxy Coat
  2. Longline Coat
  3. Embroidered Sweatshirt
  4. Knitted Vest
  5. Check Shirt
  6. Collared Shirt
  7. Gingham Midaxi Dress
  8. Olive Maxi Dress
  9. Frilled Jumpsuit
  10. Pom Pom Beanie
  11. Loafers
  12. Embroidered Backpack
  13. Ruffle Socks
  14. Mushroom Necklace
  15. Red Panda Scrunchie

A Playful Monochrome Capsule Wardrobe
  1. Longline Coat
  2. Embroidered Cardigan
  3. Knitted Vest
  4. Wrap Top
  5. Patterned Shirt
  6. Square Neck Blouse
  7. Embroidered Dress
  8. High-Waisted Jeans
  9. Midi Skirt
  10. Loafers
  11. Embroidered Tote
  12. Smile Necklace
  13. Embroidered Socks
  14. Cat Scrunchie
  15. Ghost Scrunchie


How to Create a Kawaii Capsule Wardrobe

Whether you want to fully embrace the aesthetic with bright colours and playful clothing or take a more subtle approach by adding cute accessories and neutral tones, there’s a way to make this style work for you.

Momokakkoii is an independent apparel brand known for its playful clothing and accessories. Their collection of kawaii clothing includes a range of graphic tops, embroidered socks, and accessories like hair scrunchies and bags, making it easy to incorporate playful pieces into your capsule wardrobe.



Choose a Subtle Colour Palette

Kawaii fashion features bright colours and pastel hues, but balancing them out with neutral tones like white, beige, or grey makes the style more wearable for everyday. Instead of bold cartoon characters, opt for minimalist designs like mushroom prints or animal motifs that add a playful style without looking overly childish.



Incorporate Kawaii Details

The magic of kawaii fashion lies in blending playful details with everyday pieces. Rather than incorporating bold, overtly cartoonish prints, opt for more subtle prints and refined kawaii elements. That way you’ll add a playful charm to your wardrobe that’s both subtle, stylish, and wearable for everyday.



Mixing Classic with Cute

A successful kawaii wardrobe balances playful elements with timeless pieces. For example, a cute jumper paired with tailored trousers or a flowy dress with embroidered socks adds kawaii charm while staying polished. This mix-and-match approach creates a versatile wardrobe that’s both cute and chic.



Opt for Simple Accessories

Accessories are a great way to embrace kawaii style in a subtle manner. Think small backpacks, enamel necklaces, or cute scrunchies that add a hint of playfulness without overwhelming your look. These small additions keep your outfits charming and stylish, perfect for everyday wear.



Stay True to Your Style

Ultimately, the most important aspect of a capsule wardrobe is staying true to your personal style. By carefully selecting kawaii pieces, you can create a wardrobe that allows you to express your playful side while keeping your outfits polished and wearable.