If you managed to shop the Black Friday Sales sustainably, that's great. But what's even better is skipping the sales altogether in favour of supporting small businesses instead.
Now that Black Friday and Cyber Monday are over, it's time for Small Businesses Saturday. A yearly event created to help small businesses participate in the holiday sales season. Consumers are encouraged to shop small, buy handmade, and support independents this Christmas.
It's difficult for small businesses to compete with the big brands who offer deep discounts on Black Friday and Cyber Monday. The holiday seasons is incredibly important for small businesses, in order to keep their shops open and their businesses running.
If you don't want your local small businesses or favourite independent makers to disappear, it's essential to shop with them this holiday season. Not only does buying from small businsses help to support the local economy, build community, and boost local employment; buying handmade is also a more eco-friendly way to shop.
This is how you can support small businesses on Small Business Saturday.
Shop Early
The gift buying rush gets later and later every year, which makes the holiday season difficult for small businesses. Products sell out and restocks don't reach the shop in time, meaning you can't buy the gifts you want. Plan your purchases and start gift shopping a little earlier. You'll be helping out small businesses, and ensuring your gifts arrive in time.
Browse Gift Guides
Take a look around your local area and you'll discover countless independent shops and local makers to buy gifts from. Online gift guides make gift shopping from small businesses super easy plus everything gets delivered straight to your door. I've put together a Birmingham Independent Small Business Gift Guide to make shopping locally hassle-free.
Buy Gifts
The best way to support small businesses is to buy from them. Instead of buying unoriginal mass-produced gifts from big brands on the high street, buy original handmade gifts from independent makers. It's easy to do all your gift shopping online by browsing online gift guides.
Buy Gift Cards
Buying a gift card really helps out small businesses as they generate immediate revenue. Plus it takes all the guesswork out of gifting by giving your loved ones the opportunity to pick the perfect gift themselves. No one ends up with something they don't like, and you're helping to support small businesses at the same time.
Share, Subscribe, and Shoutout
Small Business Saturday isn't just about spending money. There are countless ways you can support small businesses by simply sharing and following them online. Send your friends and family a link to their website for gift ideas. Follow them on social media, and engage with their posts to help boost visibility. If you've already purchased from them, leave a review and don't forget to subscribe to their newsletter.
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