Cruelty-free* products are so easily accessible now there's no reason for supporting brands who continue to test on animals and exploit their workers while ruining the planet in the process. However, finding these products isn't always easy if you're unsure where to look. This directory provides a range of cruelty-free and vegan-friendly brands ranging from high end to drugstore price points so there's something for everyone. This list includes a 100% vegan beauty brand directory as well as cruelty-free brands with vegan product options, and covers make-up, skin care, hair care, fragrance, and beauty tools.
If possible, I encourage you to shop with 100% vegan brands as often as possible. Your support shows that there is a demand for these products and that it is sustainable and profitable to run a vegan business. Of course, it's not always possible to find the products you need so I have included a list of brands who are considered 'cruelty-free'. Although not entirely vegan, these brands do offer vegan-friendly products in their range. Scroll down to find this list.
100% Vegan Beauty Brands
The following brands are 100% vegan-friendly, which means they never test their products or ingredients on animals and there are absolutely no ingredients or derivatives used in any of their products.
100% Vegan Makeup
- Au Naturale
- B. Superdrug
- Beautie Bakerie
- Beauty Without Cruelty
- Cover FX
- Hush + Dotti
- Inika
- The Lip Bar
- Mented Cosmetics
- Modern Minerals
- Pacifica
- Tropic Make Up
- Zao
100% Vegan Skin Care
- Aba Love Apothecary
- Acure Organics
- Aesop
- Anita Grant
- Beauty Without Cruelty
- Blade and Bloom
- B. Superdrug
- Derma E
- Dirt Don't Hurt
- Dr. Jackson
- Ethique
- Evolve Beauty
- Faith In Nature
- French Girl Organics
- Friendly Soap
- Get Hyper Skin
- Golde
- Herbivore Botanicals
- HURRAW! Lip Balms
- Hush + Dotti
- Isle of Paradise
- Meow Meow Tweet
- Myroo
- Naturally London
- Ooli Beauty
- Novel Skincare
- Pacifica
- Pai Skincare
- Persephone Beauty
- Pholk Beauty
- Soap Daze
- Scence
- Studio Botanic
- Sukin
- Three Ships
- Tropic Skincare
- Typology
- West Barno Co.
- White Rabbit Skincare
- Yardley London
- Youth to the People
100% Vegan Hair Care
100% Vegan Brushes and Tools
100% Vegan Fragrance
100% Vegan Deodorant
Cruelty-Free Beauty
These brands are considered 'cruelty-free' and offer some vegan-friendly options in their product range. Please check labels and ingredients before purchasing. Some of these brands are owned by parent companies who sell in China; it's up to you to decide whether you are happy to purchase from these companies.
- Anastasia Beverly Hills
- Anita Grant
- Bare Minerals
- Barry M
- Becca
- Beneath Your Mask
- Big Green Tree
- Charlotte Tilbury
- Cocunat
- Collection Cosmetics
- E.L.F.
- Eyeko
- Garners Garden
- Glossier
- GOSH
- Harvest Skincare
- Hourglass
- ILIA
- Illamasqua
- Jane Iredale
- Kjaer Weis
- Lily Lolo
- Love The Planet
- LUSH
- Makeup Geek
- Marc Jacobs Beauty
- Melvita
- Milani
- Milk Makeup
- Nathalie Bond
- Nature Boy Products
- NYX
- The Ordinary
- Organic Bath
- Physicians Formula
- Pixi
- PUR Cosmetics
- RMS Beauty
- Tarte
- theBalm
- The Body Shop
- Too Face
- Urban Decay
- Wet'n'Wild
- Zoeva
- 100% Pure
*A note on the term 'cruelty-free': I don't particularly like this term. It's most commonly used to indicate when a brand doesn't test on animals but just because a something has the label 'cruelty-free' doesn't mean it's free from cruelty. I write more about this here in my post about what cruelty-free, vegan-friendly, and green beauty really means.
